Facebook Ads for Businesses

January 2020

Learn how to successfully run Facebook Ad Campaigns for your business. Walk away with ready-to-launch campaigns customized for you.

As a business, you don’t need to spend an arm and a leg on Facebook advertising to be successful.

Over the course of the two days, you will learn how the Facebook Advertising platform works, how to build successful ad campaigns, and how to drive traffic and leads to your business.

We will dive into every detail of the Facebook Ads Manager and teach you how to use and optimize the various types of Facebook campaigns. We will also explore Facebook custom audiences, pixel implementation, and content creation.

Our goal is for you to leave this course being able to run your own Facebook advertising campaigns from start to finish.

Paul Letourneau

Meet your Instructor

As the current Digital Marketing Instructor for NAIT’s Digital Marketing Professional course and the owner of YEG Digital, Paul Letourneau brings 15 years of digital experience to the classroom. 

Paul’s experience combined with a hands on approach takes his class into a practical learning environment for future practitioners. 

What you'll learn

  • Set-up and understand the Facebook Ad Manager Dashboard
  • Understand all of the various campaign options and how they can help your business (“cheatsheet” provided!)
  • Create custom audiences to connect with new customers
  • Geo-targeting specific locations and big events
  • Build out campaigns that increase website traffic (each attendee will leave with a completed campaign ready to launch including creative collateral and copy content)
  • Build out campaigns that generate new leads for your business (each attendee will leave with a completed campaign ready to launch including creative collateral and copy content)
  • Implementation of the Facebook Pixel on a WordPress Website
  • Facebook ad reporting and analytics
  • How to increase conversion and decrease ad spending
  • Complete understanding of successful Facebook Advertising practice

Course Requirements

  • Have a personal/business profile/account on Facebook.
  • Must bring a laptop to class for hands on training

Who is this course for

  • Business owners
  • Social Media Managers, Bloggers, Influencers
  • Digital marketers
  • Agency advertisers
  • Anyone who wants to learn how to build successful Facebook Ad Campaigns

Facebook Ads for Businesses