Search Engine Optimization (SEO) is a practice many businesses today use to increase their
visibility in the online space by helping to increase your site’s rankings on search engines such
as Google and Bing. These are the tools people use to find out information about products,
services, and plenty of other things, providing businesses with a great opportunity to promote
their brand and extend their reach to the audience through relevant content. Of course, your
content doesn’t matter very much if you don’t have a beautiful and functional website. It is for
this reason that web design is so important.
To help increase the effectiveness of your SEO, here are eight tips on how to scale your
rankings through great web design:
1. Connect social media profiles to your site
Google prioritizes social network exposure and traffic, so if you have business social media
pages, be sure to put the links in your website. Facebook, LinkedIn, Twitter, and Instagram are
the most popular social media platforms, which means that you can generate a considerable
amount of traffic on these sites. This will ultimately help to increase your rankings on Google
through organic traffic.
2. Optimize your images for SEO
If your images are too large, your load time will be increased. This, in turn, will affect the UX
quality of your site. Google knows this, so if your site has a slow load time, it will penalize you
accordingly. Therefore, you need to make sure that your images are compressed and optimized
so that it loads within seconds of a viewer clicking on the link. Additionally, you should add
descriptions to your images so that the algorithm understands what it’s looking at. Since the
algorithm reads the text and not images, a description will help it to recognize your content more
easily. For example, instead of “image3.png,” consider using a descriptive title such as
ever true here, as they can make it difficult for the search engine algorithm to crawl through your
site. You need to make sure that you optimize the code to ensure that everything is organized
and convenient for Google while it tries to understand your site. The less time it takes for
Google to go through your entire site, the better your chances of ranking high up on the results
pages. Therefore, be sure to keep your website optimized at all times.
4. Keep your content up-to-date
Search engines are driven by content, so you need to make sure that you produce and publish
new material regularly so that you don’t fall behind. Google will look at everything – the
relevance of your content, the keywords, the traffic, the time people spend on your content
page, and even the date that the content was published. You need to make sure that you
produce content frequently and that the information about your site is up-to-date, as these
elements will help your site to rank higher.
5. Refrain from adding too much Flash content
While Flash animations are good in moderation, they can be quite difficult for search engines to
understand, especially if they are not well coded. Additionally, Flash content can affect your
website’s quality of UX/UI design. This, in turn, affects the traffic, bounce rates, and retention
time of your site. Make sure you know how to manage Flash elements; otherwise, you should
avoid using them altogether.
6. Add keywords to all the elements of the content page
Obviously, the content itself is one of the most important elements of SEO, along with on-page
optimization and a strong backlinks network. The issue that many people have with content is
that they only put keywords in the content itself, forgetting to include it into the other elements
on their page. It’s important to remember that you need to put the keywords in all the aspects of
the page, including the file names, page titles, headings, meta descriptions, and everything else
in between. Make sure that you do it organically; otherwise, it may be marked as spam by the
algorithm and have a negative effect on your rankings.
7. Incorporate responsive web design to your site
Mobile optimization is becoming another essential element of SEO, as Google takes the
analytics of mobile users into consideration along with that of desktop users. The issue with
mobile optimization is that it can be a time-consuming process, as web developers have to
consider the OS, screen size, and specifications of each device to make sure that all the
elements are displayed perfectly. Enter responsive design. This incredible solution helps to
translate all of the changes on your website to mobile devices, ensuring that your site is able to
deliver a good user experience, regardless of the phone, tablet, and computer that the visitor is
using. This will help to reduce the load time and bounce rates of your website, further
contributing to your SEO efforts.
8. Use search-friendly URLs
Lastly, you need to make your URL as search-friendly as possible to help Google understand
what your site is about. Short and descriptive URLs are always better than lengthy and
intelligible ones, as it will take less time for the algorithm to understand the former. Additionally,
concise URLs give the site a level of authority, which can help to attract more traffic. And as we
know, good traffic contributes to good rankings!
If you’re looking for a digital marketing agency to help with your website design & SEO, Yeg
Digital is your best option. Get in touch with us today to see how we can help.